MR PG COLLEGE
SCHOOL OF
MANAGEMENT STUDIES (MBA Department)
Faculty name: KDNK KIRITI
Year & Sem: MBA 2nd year &4th Sem
Teaching Plan for
Subject: Elective (Marketing): 2. GLOBAL
MARKETING
Objective: to enlighten the students with the
Concepts and Strategies of Global Marketing.
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SNO
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UNIT-TOPIC
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METHODOLOGY
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No of hours
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ASSIGNMENT
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Unit-I :
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1.1
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Globalization: Introduction
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Discussion
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2
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1.2
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Scope
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Lecture
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1
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1.3
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Objectives
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Lecture
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1
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1.4
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Major Decisions in Global Business
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PPT
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2
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1.5
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Environmental Factors Effecting global
Business Environment
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Brainstorming
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1
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Assignment
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1.6
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Political Environment
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Lecture
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1
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Case study
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1.7
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Legal Environment
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Lecture
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1
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1.8
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Regional Environment
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Lecture
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1
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1.9
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Economic
Environment
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Lecture
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1
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1.10
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Cultural Integration
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Lecture
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1
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1.11
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Global Trade Protectionism
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Lecture
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2
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1.12
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Case Study
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1 hour
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Outcome: to understand global marketing subject phenomenon and
how a business getting affected by external environment
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Unit – II
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2.1
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Perspective of Global Markets
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Lecture
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1
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2.2
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Global
Marketing Research and Information
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Lecture
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2
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2.3
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Information
Requirements of Global Markets
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Brainstorming
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1
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2.4
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Organization
for Global Market Research
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PPT
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2
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2.5
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Global
Marketing Information System
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PPT
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1
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2.6
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Segmenting
the Global Market
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Lecture
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1
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2.7
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Segmentation Basis and Process
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Lecture
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1
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Case study
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2.8
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Global
Markets and Criteria for Grouping Countries.
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Lecture
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2
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2.9
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Case Study
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1 hour
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Outcome: to understand the perspectives of global markets and
research, MIS, and STP concept
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Unit-III:
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3.1
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Global Marketing Decisions
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Brainstorming
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2
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3.2
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Product
Policy and Planning
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Lecture
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2
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3.3
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Global
Pricing Strategies
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Lecture
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2
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Case study
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3.4
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Global Channels of
Distribution
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Lecture
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3
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3.5
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Case Study
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1 hour
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Outcome: to emphasize and practice global market mix
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Unit – IV:
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4.1
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Global Advertising
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PPT
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2
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4.2
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Multinational Sales
Management
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Lecture
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2
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4.3
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Foreign
Sales Promotion
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Lecture
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2
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Case study
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4.4
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Export
Procedure & Documentation
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Lecture
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2
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4.5
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Special
Economic Zones
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PPT
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2
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4.6
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Case Study
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1 hour
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Outcome: to understand the promotion mix concept globally
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5.
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Unit – V :
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5.1
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Planning and Control of Global
Marketing Operations:
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Lecture
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2
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5.2
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Organization and Control in
global Marketing
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Lecture
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2
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5.3
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Marketing
Planning
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Brainstorming
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1
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Case study
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5.4
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Strategy
for Global Business
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Lecture
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2
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5.5
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Case Study
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1 hour
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Outcome: to understand planning and control of global marketing
in a strategical perspective
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(Case Study is compulsory in all Units)
Tentatively No. of
Hours required: 56
Suggested Books:
1. Wareen J.Keegan: Global
Marketing Management
2. Keifer Lee, Steve Carter,
Global Marketing Management, Oxford University Press.
3. Gillispe, International
Marketing, Cengage, ND
4. Jean-Pierre Jennet & H.
David Hennessey, Global Marketing Strategies, Wiley India, Delhi.
5. Vasudeva: International
Marketing, Excel Publications.
6. Dana-Nicoleta Lascu,
International Marketing, Wiley India, New Delhi.
7. Varshney R.L. & Bhattacharya:
International Marketing Management
8. Subhash C.Jain: International
Marketing Management
9. Saravanauel. P:
International Marketing.
