Global Marketing syllabus for MBA (AU) 2nd year 4th sem

GLOBAL MARKETING

Objective: to enlighten the students with the Concepts and Strategies of Global Marketing.

Unit – I : Globalization: Scope and Objectives – Major Decisions in Global Business -
Environmental Factors Effecting global Business; Economic Environment – Cultural
Environment – Political Environment – Legal Environment – Regional Integration and Global Trade Protectionism.

Unit – II: Perspective of Global Markets: Global Marketing Research and Information –
Information Requirements of Global Markets – Organization for Global Market Research –
Global Marketing Information System - Segmenting the Global Market – Segmentation Basis
and Process – Global Markets and Criteria for Grouping Countries.

Unit – III: Global Marketing Decisions: Product Policy and Planning – Global Pricing Strategies
– Global Channels of Distribution.

Unit – IV: Global Advertising – Multinational Sales Management and Foreign Sales Promotion –
Export Procedure & Documentation – Special Economic Zones.

Unit – V: Planning and Control of Global Marketing Operations: Organization and Control in
global Marketing – Marketing Planning and Strategy for Global Business.

(Case Studies are Compulsory)

Suggested Books:
1. Wareen J.Keegan : Global Marketing Management
2. Keifer Lee, Steve Carter, Global Marketing Management, Oxford University Press.
3. Gillispe, International Marketing, Cengage, ND
4. Jean-Pierre Jennet & H. David Hennessey, Global Marketing Strategies, Wiley India, Delhi.
5. Vasudeva: International Marketing, Excel Publications.
6. Dana-Nicoleta Lascu, International Marketing, Wiley India, New Delhi.
7. Varshney R.L. & Bhattacharya : International Marketing Management
8. Subhash C.Jain : International Marketing Management
9. Saravanauel. P : International Marketing.

E Business syllabus

E Business syllabus

OBJECTIVE :
Objective of this course is to provide basic concepts of e-business and equip the student with the
skill of integrating business process with electronic technology.
UNIT –I
Introduction – Traditional Business Vs E-Business - E-Business, E-Commerce, E- Marketing
and M-Commerce –Internet, WWW and Evolution of E-Business – Growth of E-Business in
India
UNIT - II
Infrastructure for E-Business – Internet Protocals, Web-Based Clint/Server, Internet Security,
Media Convergence, Multimedia –Architectural Framework for E- Business – WWW as the
Architecture
UNIT - III
E-Business Models based on Relationship of Transaction Parties and based on Relationship of
Transaction Types – E-Business for Service Industry – Travel and Tourism, Employment
Placement, Real Estate, Stocks Trading, Publishing - Mobile Commerce through different Apps
UNIT –IV
E-Payment Systems – Classification of Payment Systems – Risk and E-Payment Systems – ESecurity
– Privacy, Integrity, Authentication, Non Repudiation, Technical Attacks and Non
Technical Attacks
UNIT –V
E- Advertisement - E-Business Strategies and Implementation – E-Supply Chain Management –
Legal Ethical Issues of E-Business
SUGGESTED READINGS :
Ravi Kalakota & Marcia Robinson, E-Business Road map for success, Pearson Education, Asia.
Ravi Kalkota & Andrew B. Whinston, Frontiers of Electronic Commerce, Addison Wesley.
P.T.Joseph, S.J. E-Commerce: An Indian Perspective, Prentice Hall of India
Kenneth C. Laudon, Carol Guercio Traver, E-Commerce: Business, Technology, Society,
Pearson Education
Efraim Turban, Jae Lee, David King and H. Michael Chung, Electronic Commerce, Pearson
Education
C.S.V. Murthy, e-commerce : concepts, models and strategies, Himalaya Publishing/
C.S. Rayudu, E-Commerce and E-Business, Himalaya Publishing House.
Kamalesh Bajaj and Debjani Nag, E-Commerce, Tata McGraw Hill.
N.Bandopadhyaya, E-Commerce Context, Concepts and Consequences, Tata McGraw Hill.
. Abhjit Choudhary, E-Business and E-Commerce Infrastructure Technologies supporting

procedure for RTI

Procedure for Request of Information

1.	What is the Application Procedure for requesting information?
2.	What is the time limit to get the information?
3.	What is the fee?
4.	What could be the ground for rejection?

	1. What is the Application Procedure for requesting information?
	1. Apply in writing or through electronic means in English or Hindi or in the official language of the area, to the PIO, specifying the particulars of the information sought for. 2. Reason for seeking information are not required to be given; 3. Pay fees as may be prescribed (if not belonging to the below poverty line category).
	2. What is the time limit to get the information?
	1. 30 days from the date of application 2. 48 hours for information concerning the life and liberty of a person 3. 5 days shall be added to the above response time, in case the application for information is given to Assistant Public Information Officer.   4. If the interests of a third party are involved then time limit will be 40 days (maximum period + time given to the party to make representation).   5. Failure to provide information within the specified period is a deemed refusal.
	3. What is the fee?
	1. Application fees to be prescribed which must be reasonable. 2. If further fees are required, then the same must be intimated in writing with calculation details of how the figure was arrived at; 3. Applicant can seek review of the decision on fees charged by the PIO by applying to the appropriate Appellate Authority; 4. No fees will be charged from people living below the poverty line 5. Applicant must be provided information free of cost if the PIO fails to comply with the prescribed time limit.
	4. What could be the ground for rejection?
	1. If it is covered by exemption from disclosure. 2. If it infringes copyright of any person other than the State.

Retail Management syllabus for BBA 6th sem

DSC 2H (MM): Retail Management

Unit-I: Retailing: Importance of Retailing, Factors Influencing Retailing, Functions of Retailing, Developing and applying Retail Strategy, Strategic Retail Planning Process, Retail Organization, Classification of Retail Units.

Unit-II: Setting-up Retail organization: Size and space allocation, location, factors affecting the location of Retail, Store Layout and Space planning: Types of Layouts, role of Visual Merchandiser, Controlling Costs and Reducing Inventories Loss.

Unit-III: Emergence of Organized Retailing: Traditional Retailing, Organized Retailing in India, Retailing in rural India, Retail Environment in India, FDI in retailing, Role of IT in retailing, Emerging trends in retailing.

Unit-IV: Retail Pricing: Factors influencing retail pricing, Retail pricing strategies, Retail promotion strategies: Management and Evaluation of relationships in Retailing, Retail Research:  Customer Audits, Brand Management in retailing.

Unit-V: Case Studies: Practical:

(i) Interview a salesperson and write a brief report about what they like and dislike about their jobs, their salary, travelling allowances, sales quotas, etc. 

(ii) Go to a Kirana store and a supermarket and compare the: (a) store arrangement (b) No of brands carried (c) pricing policies (d) Service – personal.

References:

1. Levy & Weitz, Retail Management, TMH, 2012.

2. Swapana Pradhan, Retailing Management, TMH, 2012.

3. Dravid Gilbert, Retail Marketing Management, Pearson Education.

4. A. J. Lamba, The Art of Retailing, McGraw Hill.

5. Barry Berman, Joel R. Evans, Retail Management: A Strategic Approach, Pearson.

6. S.L. Gupta, Sales and Retail Management: An Indian Perspective, 2007, Excel Books.

7. Rosemary Varley, Mohammed Rafiq, Principles of Retail Management, Palgrave Macmillan, 2009.

8. Chetan Bajaj, Retail Management, Oxford University Press.

9. Sinha, Piyush Kumar and Uniyal, Managing Retailing, Oxford University Press, 2010.

Features and Facilities of Indian SEZ

SEZ is of world-class standards for the government wants to provide the best facilities to the units that are set up in the SEZ's in India. Facilities and Features of Indian SEZ have attracted many companies to set up their units in Indian SEZ's.

Special Economic Zone means a specified region in a state that has liberal economic laws in comparison to the state's typical economic laws. SEZ's help in the economic and industrial growth of a country and this is the reason that the government of India is encouraging the setting up of more and more SEZ's in the country. The various beneficial Features and Facilities of Indian SEZ are that the units within the SEZ do not have to have a license for importing goods and they are exempted from paying central excise duty when they procure raw materials, spares and capital goods from the local market.

Further the various positive Facilities and Features of Indian SEZ are that the units within the SEZ are exempted from paying customs duty when they import raw materials, spares, consumables, and capital goods, and 100% exemption from income tax. Also the various Features and Facilities of Indian SEZ are that the units inside the SEZ are allowed 100% foreign direct investment, facility to retain in account EEFC 100% foreign direct investment, and on items that have been reserved for SSI there is no cap on foreign direct investment.

The various Facilities and Features of Indian SEZ are that for the units within the SEZ there are no fixed norms for wastage, the units have complete freedom to hire contract labor or to indulge in subcontracting, and that there would be no regular examination of import and export cargo by customs. Further the various beneficial Features and Facilities of Indian SEZ are that the companies that set up their units in the SEZ are provided with built up space and developed plots, the units can use the duty free goods in a period of 5 years, and support services such as post office, banks, food courts, ATMs, and fire services are provided in the SEZ complex.

Features and Facilities of Indian SEZ that proves beneficial to the units within the SEZ is that they do not require separate documentation for Exim and customs policy, the unit’s performance is monitored by the Development Commissioner, and the supplies that the SEZ receives from the DTA are treated as exports. Also the various positive Features and Facilities of Indian SEZ are that the central sales tax that the units pay on the purchase of domestic products are reimbursed, the units in the SEZ are given a write- off up to 5% on unrealized exports, and exemption from paying excise duty on the goods that are required for setting up the units in the SEZ.

Features and Facilities of Indian SEZ as seen is such that they would help the units within the SEZ to grow and prosper. In the future also the government of India must continue to provide the best facilities in the SEZs in India.

Differences between SEZ and EPZ

•           SEZ are much larger in geographical size than EPZ.

•           SEZ has much larger scope of business than EPZ.

•           SEZ is found all the countries but EPZ are generally located in under developed or developing countries.

•           Infrastructure of SEZ consist of manufacturing units, townships, roads, hospitals, schools and other services but EPZ are confined to manufacturing establishments.

•           The benefits of SEZ are more towards the growth of domestic business where as EPZ has the main objective of developing exports business.

•           SEZ is open to all fields of business like manufacturing, trading and services but EPZ has more focus on manufacturing.

•           Tax benefits in SEZ are much more than in EPZ.

•           There is very limited accountability of export performance in SEZ but it has great influence over the business carried out in EPZ as the penalties and duty recovery is imposed in case of shortfall.

•           The consumption of raw material that is imported duty free has to be consumed over a period of 5 years in SEZ but the time period in EPZ is only 1 year.

•           Laws concerning the certification of the import goods are much more relaxed in SEZ than in EPZ.

•           Custom department has less interference in the inspection of the premises in SEZ but EPZ requires routine customs inspection of cargo.

•           FDI investment in manufacturing unite does not require sanctions from the board as it is in EPZ.

challenges of Organisational behaviour

Challenges of ob:

Ø Globalization

Ø Advanced information technology

Ø Coping with temporariness

Ø Continuous change

Ø Stimulating innovation and change

Ø Continuous development

Ø Customer satisfaction

Ø Corporate social responsibility

Ø Availability of the resources

Ø Time pressure to attain goal

Ø Employee engagement

Ø Employee empowerment

Ø Balancing work life

Ø Conflict management

Ø Maintain employee loyalty and satisfaction

Ø Work force diversity

Ø Maintenance of proper working environment

Ø Improving ethical behaviour

Ø Consistency of qualitative productivity

Ø Improving individuals to groups to organization

Ø Human resource management

Ø Balancing shortage and surplus labor