Teaching plan for E-Business

MR PG COLLEGE

SCHOOL OF MANAGEMENT STUDIES (MBA Department)

Faculty name: KDNK KIRITI                                       Year & Sem: MBA 1^st year & 2^nd Sem

Teaching Plan for

             

Subject:  Elective: 3. E-Business

Objective:  Objective of this course is to provide basic concepts of e-business and equip the student with the skill of integrating business process with electronic technology.      

                       

SNO	UNIT-TOPIC	METHODOLOGY	No of hours	ASSIGNMENT
Unit-I :
1.1	Introduction	Discussion	1
1.2	Traditional Business Vs E-Business	Discussion	3
1.3	E-Business	Lecture	1
1.4	E-Commerce	PPT	1
1.5	E- Marketing, types	PPT	2	Assignment
1.6	M-Commerce	PPT	2
1.7	Internet	PPT	1
1.8	WWW	PPT	1
1.9	Evolution of E-Business	PPT	2
1.10	Growth of E-Business in India	Lecture	2	Brainstorming
1.11	Technical terminology	Lecture	2
1.12	Technological and non-technological limitations of E-Business	Lecture	2
Outcome: to understand the fundamental terminology and impact of technology over electronic business and how E-Business was evolved
Unit – II
2.1	Infrastructure for E-Business	Lecture	2
2.2	Internet Protocols	Lecture	2
2.3	Web-Based Client/Server	PPT	1
2.4	Types of web pages	PPT	1
2.5	Internet Security	PPT	2
2.6	Media Convergence	Lecture	2
2.7	Multimedia	Lecture	1
2.8	Architectural Framework for E- Business	PPT	2	Assignment
2.9	WWW as the Architecture	PPT	2
Outcome: to understand the resources requirement of E-Business and the connectivity and architecture is going to be shaped
Unit-III:
3.1	E-Business Models based on Relationship of Transaction Parties and based on Relationship of Transaction Types	PPT	2
3.2	E-Business for Service Industry: introduction	Lecture	2	Assignment
3.3	Travel and Tourism	Lecture	1
3.4	Employment Placement	Lecture	1
3.5	Real Estate	Lecture	1
3.6	Stocks Trading	Lecture	1
3.7	Publishing	Lecture	1
3.8	Mobile Commerce through different Apps	PPT	2
Outcome: how the stakeholders are related to each other at e-business platform and enhancement of business into various domains and sectors
Unit – IV:
4.1	E-Payment Systems : Introduction	Lecture	1
4.2	Classification of Payment Systems	Lecture	1
4.3	Risk and E-Payment Systems	Lecture	1
4.4	E Security	PPT	1
4.5	Privacy, Integrity	Lecture	1
4.6	Authentication	Lecture	1
4.7	Non Repudiation	Lecture	1
4.8	Technical Attacks and Non Technical Attacks	Lecture	2	Assignment
Outcome: significance of digital payments and risk over there
Unit – V :
5.1	E- Advertisement	Lecture	2
5.2	E-Business Strategies and Implementation	Lecture	2	Assignment
5.3	E-Supply Chain Management	PPT	1
5.4	Legal Ethical Issues of E-Business	Lecture	2
Outcome: to have knowledge of emerging trends of e- business

Tentatively No. of Hours required: 62

Suggested Books:

1. Ravi Kalakota & Marcia Robinson, E-Business Road map for success, Pearson Education, Asia.

2. Ravi Kalkota & Andrew B. Whinston, Frontiers of Electronic Commerce, Addison Wesley.

3. P.T.Joseph, S.J. E-Commerce: An Indian Perspective, Prentice Hall of India

4. Kenneth C. Laudon, Carol Guercio Traver, E-Commerce: Business, Technology, Society,

Pearson Education

5. Efraim Turban, Jae Lee, David King and H. Michael Chung, Electronic Commerce, Pearson

Education

6. C.S.V. Murthy, e-commerce: concepts, models and strategies, Himalaya Publishing/

7. C.S. Rayudu, E-Commerce and E-Business, Himalaya Publishing House.

8. Kamalesh Bajaj and Debjani Nag, E-Commerce, Tata McGraw Hill.

9. N.Bandopadhyaya, E-Commerce Context, Concepts and Consequences, Tata McGraw Hill.

10. Abhjit Choudhary, E-Business and E-Commerce Infrastructure Technologies supporting         

Global Marketing syllabus for MBA (AU) 2nd year 4th sem

GLOBAL MARKETING

Objective: to enlighten the students with the Concepts and Strategies of Global Marketing.

Unit – I : Globalization: Scope and Objectives – Major Decisions in Global Business -
Environmental Factors Effecting global Business; Economic Environment – Cultural
Environment – Political Environment – Legal Environment – Regional Integration and Global Trade Protectionism.

Unit – II: Perspective of Global Markets: Global Marketing Research and Information –
Information Requirements of Global Markets – Organization for Global Market Research –
Global Marketing Information System - Segmenting the Global Market – Segmentation Basis
and Process – Global Markets and Criteria for Grouping Countries.

Unit – III: Global Marketing Decisions: Product Policy and Planning – Global Pricing Strategies
– Global Channels of Distribution.

Unit – IV: Global Advertising – Multinational Sales Management and Foreign Sales Promotion –
Export Procedure & Documentation – Special Economic Zones.

Unit – V: Planning and Control of Global Marketing Operations: Organization and Control in
global Marketing – Marketing Planning and Strategy for Global Business.

(Case Studies are Compulsory)

Suggested Books:
1. Wareen J.Keegan : Global Marketing Management
2. Keifer Lee, Steve Carter, Global Marketing Management, Oxford University Press.
3. Gillispe, International Marketing, Cengage, ND
4. Jean-Pierre Jennet & H. David Hennessey, Global Marketing Strategies, Wiley India, Delhi.
5. Vasudeva: International Marketing, Excel Publications.
6. Dana-Nicoleta Lascu, International Marketing, Wiley India, New Delhi.
7. Varshney R.L. & Bhattacharya : International Marketing Management
8. Subhash C.Jain : International Marketing Management
9. Saravanauel. P : International Marketing.

E Business syllabus

E Business syllabus

OBJECTIVE :
Objective of this course is to provide basic concepts of e-business and equip the student with the
skill of integrating business process with electronic technology.
UNIT –I
Introduction – Traditional Business Vs E-Business - E-Business, E-Commerce, E- Marketing
and M-Commerce –Internet, WWW and Evolution of E-Business – Growth of E-Business in
India
UNIT - II
Infrastructure for E-Business – Internet Protocals, Web-Based Clint/Server, Internet Security,
Media Convergence, Multimedia –Architectural Framework for E- Business – WWW as the
Architecture
UNIT - III
E-Business Models based on Relationship of Transaction Parties and based on Relationship of
Transaction Types – E-Business for Service Industry – Travel and Tourism, Employment
Placement, Real Estate, Stocks Trading, Publishing - Mobile Commerce through different Apps
UNIT –IV
E-Payment Systems – Classification of Payment Systems – Risk and E-Payment Systems – ESecurity
– Privacy, Integrity, Authentication, Non Repudiation, Technical Attacks and Non
Technical Attacks
UNIT –V
E- Advertisement - E-Business Strategies and Implementation – E-Supply Chain Management –
Legal Ethical Issues of E-Business
SUGGESTED READINGS :
Ravi Kalakota & Marcia Robinson, E-Business Road map for success, Pearson Education, Asia.
Ravi Kalkota & Andrew B. Whinston, Frontiers of Electronic Commerce, Addison Wesley.
P.T.Joseph, S.J. E-Commerce: An Indian Perspective, Prentice Hall of India
Kenneth C. Laudon, Carol Guercio Traver, E-Commerce: Business, Technology, Society,
Pearson Education
Efraim Turban, Jae Lee, David King and H. Michael Chung, Electronic Commerce, Pearson
Education
C.S.V. Murthy, e-commerce : concepts, models and strategies, Himalaya Publishing/
C.S. Rayudu, E-Commerce and E-Business, Himalaya Publishing House.
Kamalesh Bajaj and Debjani Nag, E-Commerce, Tata McGraw Hill.
N.Bandopadhyaya, E-Commerce Context, Concepts and Consequences, Tata McGraw Hill.
. Abhjit Choudhary, E-Business and E-Commerce Infrastructure Technologies supporting

procedure for RTI

Procedure for Request of Information

1.	What is the Application Procedure for requesting information?
2.	What is the time limit to get the information?
3.	What is the fee?
4.	What could be the ground for rejection?

	1. What is the Application Procedure for requesting information?
	1. Apply in writing or through electronic means in English or Hindi or in the official language of the area, to the PIO, specifying the particulars of the information sought for. 2. Reason for seeking information are not required to be given; 3. Pay fees as may be prescribed (if not belonging to the below poverty line category).
	2. What is the time limit to get the information?
	1. 30 days from the date of application 2. 48 hours for information concerning the life and liberty of a person 3. 5 days shall be added to the above response time, in case the application for information is given to Assistant Public Information Officer.   4. If the interests of a third party are involved then time limit will be 40 days (maximum period + time given to the party to make representation).   5. Failure to provide information within the specified period is a deemed refusal.
	3. What is the fee?
	1. Application fees to be prescribed which must be reasonable. 2. If further fees are required, then the same must be intimated in writing with calculation details of how the figure was arrived at; 3. Applicant can seek review of the decision on fees charged by the PIO by applying to the appropriate Appellate Authority; 4. No fees will be charged from people living below the poverty line 5. Applicant must be provided information free of cost if the PIO fails to comply with the prescribed time limit.
	4. What could be the ground for rejection?
	1. If it is covered by exemption from disclosure. 2. If it infringes copyright of any person other than the State.

Retail Management syllabus for BBA 6th sem

DSC 2H (MM): Retail Management

Unit-I: Retailing: Importance of Retailing, Factors Influencing Retailing, Functions of Retailing, Developing and applying Retail Strategy, Strategic Retail Planning Process, Retail Organization, Classification of Retail Units.

Unit-II: Setting-up Retail organization: Size and space allocation, location, factors affecting the location of Retail, Store Layout and Space planning: Types of Layouts, role of Visual Merchandiser, Controlling Costs and Reducing Inventories Loss.

Unit-III: Emergence of Organized Retailing: Traditional Retailing, Organized Retailing in India, Retailing in rural India, Retail Environment in India, FDI in retailing, Role of IT in retailing, Emerging trends in retailing.

Unit-IV: Retail Pricing: Factors influencing retail pricing, Retail pricing strategies, Retail promotion strategies: Management and Evaluation of relationships in Retailing, Retail Research:  Customer Audits, Brand Management in retailing.

Unit-V: Case Studies: Practical:

(i) Interview a salesperson and write a brief report about what they like and dislike about their jobs, their salary, travelling allowances, sales quotas, etc. 

(ii) Go to a Kirana store and a supermarket and compare the: (a) store arrangement (b) No of brands carried (c) pricing policies (d) Service – personal.

References:

1. Levy & Weitz, Retail Management, TMH, 2012.

2. Swapana Pradhan, Retailing Management, TMH, 2012.

3. Dravid Gilbert, Retail Marketing Management, Pearson Education.

4. A. J. Lamba, The Art of Retailing, McGraw Hill.

5. Barry Berman, Joel R. Evans, Retail Management: A Strategic Approach, Pearson.

6. S.L. Gupta, Sales and Retail Management: An Indian Perspective, 2007, Excel Books.

7. Rosemary Varley, Mohammed Rafiq, Principles of Retail Management, Palgrave Macmillan, 2009.

8. Chetan Bajaj, Retail Management, Oxford University Press.

9. Sinha, Piyush Kumar and Uniyal, Managing Retailing, Oxford University Press, 2010.