History of internet marketing

The definition:

“Internet Marketing also reffered to as web marketing, online marketing or e marketing is the marketing of the products & services on the internet platform.”

Let’s see how it all started!

Internet Marketing today has become an integral part of people’s lives. When internet was first introduced not a single business house recognized the huge potential it had in store as a marketing tool. As early as 1993 it was just a tool used for emailing & data transfer. The best of the business units had declared it unfit for marketing purposes.

Then in 1995 Netscape the ISP went public and bought the online world into prominence by exploring its commercial potential. The wide reach, cost effectiveness, capabilities to measure the spending's and easy accessibility made internet as the most feasible marketing tool.

The flood-gates opened after that:

Spending on Internet advertising in 1996 totaled $301 million in the U.S. While significant compared to the zero dollars spent in 1994, the figure paled in comparison to the $175 billion spent on traditional advertising as a whole that year. Online advertising grew to an industry worth nearly $1 billion in 1997.

In India, as reported by PWC, advertising industry recorded a growth of 22% over 2006 and thus contributed an estimated Rs. 196 billion in 2007 as compared with Rs. 161 billion in 2006. In the years 2004-2007, the advertising industry recorded a cumulative growth of 20% on an overall basis.

Though different segments of the industry grew at different rates, the highest growth was recorded by the smallest segment in the industry- online advertising. This segment grew by 69% from the previous year, albeit from a low base of Rs. 1.6 billion in 2006 to Rs. 2.7 billion in 2007. Its share in the overall advertising pie grew to 1.4% in 2007, up from 1.0% in 2006. In the last four years 2004-2007, the segment recorded a cumulative growth of 65% on an overall basis.

As broadband penetration increase in the Indian homes and also the mobile devices become more internet friendly, web publishing companies would develop more content on the Internet.  This would make online advertising more relevant, more creative and more informative.

MANAGEMENT PROCESS

ANDHRA UNIVERSITY

BBA (C.B.C.S) – FIRST SEMESTER With effect from 2015-16

                                      MANAGEMENT PROCESS

No. of Hours per week: 6                                            Max. Marks: 100

                                                              Semester end  Examination:     75                        

Credits: 6                                                      Internal assessment:   25              

                                                                                                   

                                                                    

UNIT – I

Introduction: Meaning and importance of Management; Role and responsibilities of top, middle and lower managers. Evolution of Management: F.W. Taylor, Henri Fayol, Elton Mayo, Functions of management. Challenges of Management in the context of new era.

UNIT – II

Planning: Concept – Significance – Process – Types of plans – Problems in planning – Planning Principles – MBO, Decision making process.

UNIT – III

Organizing : Concept – significance – types of organization structures– Formal and informal organizations. Departmentation types: advantages and disadvantages. Span of Control. Delegation of authority. Delegation Vs. decentralization. Line and Staff Positions.

UNIT – IV

Staffing: Meaning and importance of staffing. Introduction to concepts of Recruitment – Selection – interviewing – induction.

Leading: Concept of leadership. Leadership Styles. Developing leadership skills.

Motivating: Meaning – importance of motivation. Theories of motivation: Maslow’s Hierarchy of Needs theory, Herzberg’s two factor theory.

UNIT – V

Controlling – Importance – process - problems of controlling. Control as a feed back system.

Requirements of effective control. Control techniques: Budgetary control, Zero Based budgeting, Break even analysis, MBO

Recommended Books:

1.   Prof. D. A. R. Subramanian, & Smt. D. Swapna, A Text Book on Principles of Management, Maruthi Book Depot, Guntur

2.   Koontz, H. and Wihrich H, Management, Mc Graw Hill.

3.   Stoner, J etc., Management, Pearson Education.

4.   Sharma, Principles of Management, Kalyani Publishers, Hyderabad.