ANDHRA
UNIVERSITY
BBA
(C.B.C.S) – FIRST SEMESTER With effect from 2015-16
MANAGEMENT PROCESS
No. of Hours per week: 6
Max. Marks: 100
Semester end Examination:
75
Credits: 6
Internal assessment: 25
UNIT
– I
Introduction: Meaning and importance
of Management; Role and responsibilities of top, middle and lower managers. Evolution
of Management: F.W. Taylor, Henri Fayol, Elton Mayo, Functions of management.
Challenges of Management in the context of new era.
UNIT – II
Planning: Concept – Significance –
Process – Types of plans – Problems in planning – Planning Principles – MBO,
Decision making process.
UNIT – III
Organizing : Concept – significance
– types of organization structures– Formal and informal organizations.
Departmentation types: advantages and disadvantages. Span of Control.
Delegation of authority. Delegation Vs. decentralization. Line and Staff
Positions.
UNIT – IV
Staffing: Meaning and importance of
staffing. Introduction to concepts of Recruitment – Selection – interviewing –
induction.
Leading: Concept of leadership.
Leadership Styles. Developing leadership skills.
Motivating: Meaning – importance of
motivation. Theories of motivation: Maslow’s Hierarchy of Needs theory,
Herzberg’s two factor theory.
UNIT – V
Controlling – Importance – process -
problems of controlling. Control as a feed back system.
Requirements of effective control. Control
techniques: Budgetary control, Zero Based budgeting, Break even analysis, MBO
Recommended Books:
1. Prof. D. A. R. Subramanian,
& Smt. D. Swapna, A Text Book on Principles of Management, Maruthi Book
Depot, Guntur
2. Koontz, H. and
Wihrich H, Management, Mc Graw Hill.
3. Stoner, J etc.,
Management, Pearson Education.
4. Sharma, Principles
of Management, Kalyani Publishers, Hyderabad.
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