E Business syllabus

OBJECTIVE :
Objective of this course is to provide basic concepts of e-business and equip the student with the
skill of integrating business process with electronic technology.
UNIT –I
Introduction – Traditional Business Vs E-Business - E-Business, E-Commerce, E- Marketing
and M-Commerce –Internet, WWW and Evolution of E-Business – Growth of E-Business in
India
UNIT - II
Infrastructure for E-Business – Internet Protocals, Web-Based Clint/Server, Internet Security,
Media Convergence, Multimedia –Architectural Framework for E- Business – WWW as the
Architecture
UNIT - III
E-Business Models based on Relationship of Transaction Parties and based on Relationship of
Transaction Types – E-Business for Service Industry – Travel and Tourism, Employment
Placement, Real Estate, Stocks Trading, Publishing - Mobile Commerce through different Apps
UNIT –IV
E-Payment Systems – Classification of Payment Systems – Risk and E-Payment Systems – ESecurity
– Privacy, Integrity, Authentication, Non Repudiation, Technical Attacks and Non
Technical Attacks
UNIT –V
E- Advertisement - E-Business Strategies and Implementation – E-Supply Chain Management –
Legal Ethical Issues of E-Business
SUGGESTED READINGS :
Ravi Kalakota & Marcia Robinson, E-Business Road map for success, Pearson Education, Asia.
Ravi Kalkota & Andrew B. Whinston, Frontiers of Electronic Commerce, Addison Wesley.
P.T.Joseph, S.J. E-Commerce: An Indian Perspective, Prentice Hall of India
Kenneth C. Laudon, Carol Guercio Traver, E-Commerce: Business, Technology, Society,
Pearson Education
Efraim Turban, Jae Lee, David King and H. Michael Chung, Electronic Commerce, Pearson
Education
C.S.V. Murthy, e-commerce : concepts, models and strategies, Himalaya Publishing/
C.S. Rayudu, E-Commerce and E-Business, Himalaya Publishing House.
Kamalesh Bajaj and Debjani Nag, E-Commerce, Tata McGraw Hill.
N.Bandopadhyaya, E-Commerce Context, Concepts and Consequences, Tata McGraw Hill.
. Abhjit Choudhary, E-Business and E-Commerce Infrastructure Technologies supporting