Retail Management syllabus for BBA 6th sem

DSC 2H (MM): Retail Management

Unit-I: Retailing: Importance of Retailing, Factors Influencing Retailing, Functions of Retailing, Developing and applying Retail Strategy, Strategic Retail Planning Process, Retail Organization, Classification of Retail Units.

Unit-II: Setting-up Retail organization: Size and space allocation, location, factors affecting the location of Retail, Store Layout and Space planning: Types of Layouts, role of Visual Merchandiser, Controlling Costs and Reducing Inventories Loss.

Unit-III: Emergence of Organized Retailing: Traditional Retailing, Organized Retailing in India, Retailing in rural India, Retail Environment in India, FDI in retailing, Role of IT in retailing, Emerging trends in retailing.

Unit-IV: Retail Pricing: Factors influencing retail pricing, Retail pricing strategies, Retail promotion strategies: Management and Evaluation of relationships in Retailing, Retail Research:  Customer Audits, Brand Management in retailing.

Unit-V: Case Studies: Practical:

(i) Interview a salesperson and write a brief report about what they like and dislike about their jobs, their salary, travelling allowances, sales quotas, etc. 

(ii) Go to a Kirana store and a supermarket and compare the: (a) store arrangement (b) No of brands carried (c) pricing policies (d) Service – personal.

References:

1. Levy & Weitz, Retail Management, TMH, 2012.

2. Swapana Pradhan, Retailing Management, TMH, 2012.

3. Dravid Gilbert, Retail Marketing Management, Pearson Education.

4. A. J. Lamba, The Art of Retailing, McGraw Hill.

5. Barry Berman, Joel R. Evans, Retail Management: A Strategic Approach, Pearson.

6. S.L. Gupta, Sales and Retail Management: An Indian Perspective, 2007, Excel Books.

7. Rosemary Varley, Mohammed Rafiq, Principles of Retail Management, Palgrave Macmillan, 2009.

8. Chetan Bajaj, Retail Management, Oxford University Press.

9. Sinha, Piyush Kumar and Uniyal, Managing Retailing, Oxford University Press, 2010.