Phygital
Physical + Digital is the concept brands and businesses are using in their marketing and sales strategies. Any company that interacts with customers in a physical location such as Retail, Restaurants, Dealerships, Hotels, and others and is trying to enhance the physical experience with a digital experience. The main component of this strategy is mobile technology. iBeacons and other location aware devices are being used to notify, educate, or engage customers while they are physically near the business.
Physical + Digital is the concept brands and businesses are using in their marketing and sales strategies. Any company that interacts with customers in a physical location such as Retail, Restaurants, Dealerships, Hotels, and others and is trying to enhance the physical experience with a digital experience. The main component of this strategy is mobile technology. iBeacons and other location aware devices are being used to notify, educate, or engage customers while they are physically near the business.
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