An E-tailer is the retailer that primarily uses the
internet as a medium of customers to shop for the goods or services provided.
E-tailing is nothing but E-Retailing. It is the
process of selling or purchasing the products using Internet for B2B or B2C
transactions. E-tailing process includes the customer’s visit to the website,
purchasing products by choosing a mode of payment, product delivery by the
retailer and finally, the customer’s review or feedback.
E-tailing Benefits
·
It does not require
floor space to display products.
·
It allows the customer
having internet access to shop any time, any place
·
It saves time of the
customer otherwise spent travelling to a shopping place in the real world.
·
It creates a platform
for products from around the world, which are imported by the e-tailer when the
customer places an order.
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